ASSEMBLY, No. 3630

STATE OF NEW JERSEY

215th LEGISLATURE

 

INTRODUCED JANUARY 8, 2013

 


 

Sponsored by:

Assemblyman  LOUIS D. GREENWALD

District 6 (Burlington and Camden)

Assemblyman  RUBEN J. RAMOS, JR.

District 33 (Hudson)

Assemblyman  JOHN J. BURZICHELLI

District 3 (Cumberland, Gloucester and Salem)

Assemblyman  DAVID W. WOLFE

District 10 (Ocean)

 

Co-Sponsored by:

Assemblymen Milam, Albano, Assemblywomen Riley, Gove, Assemblyman C.A.Brown and Assemblywoman Mosquera

 

 

 

 

SYNOPSIS

     Appropriates $20,000,000 from General Fund to the Department of State for travel and tourism advertising and promotion to communicate that New Jersey’s tourism destinations are operational despite damage caused by Hurricane Sandy.

 

CURRENT VERSION OF TEXT

     As introduced.

  


A Supplement to "An Act making appropriations for the support of the State Government and the several public purposes for the fiscal year ending June 30, 2013 and regulating the disbursement thereof," approved June 29, 2012 (P.L.2012, c.18).

 

     Be It Enacted by the Senate and the General Assembly of the State of New Jersey:

 

     1.  In addition to the amounts appropriated under P.L.2012, c.18, there is appropriated out of the General Fund the following sum for the purpose specified:

74 DEPARTMENT OF STATE

70 Government Direction, Management, and Control

74 General Government Services

DIRECT STATE SERVICES

04-2511 New Jersey Sports and Exposition Authority.......................

$20,000,000

Total Direct State Services Appropriation,                                                                                                 

$20,000,000

      General Government Services.........................................

Direct State Services:

 

 

04     Travel and Tourism

          Advertising and Promotion ……….…

 

($20,000,000)

 

 

     2.  This act shall take effect immediately.

 

 

STATEMENT

 

     This bill makes a supplemental appropriation of $20 million from the General Fund to the Department of State to fund the advertising and promotion of New Jersey’s travel and tourism industry.

     Travel and tourism is one of the largest employment sectors and highest revenue-generating industries in the State. A vibrant travel and tourism industry is vital to the overall economic well-being of New Jersey’s citizens.  As a result of the devastation wrought by Hurricane Sandy, there is the perception that New Jersey’s beaches and other travel and tourism destinations have been destroyed. Much like the Gulf Coast after Hurricane Katrina in 2005 and the BP oil spill disaster in 2010, a significant increase in resources must be allocated to advertise and promote New Jersey’s travel and tourism industry to effectively communicate that the State’s tourism destinations are open and operational.