Senator STEVEN V. OROHO
District 24 (Morris, Sussex and Warren)
Senator NILSA CRUZ-PEREZ
District 5 (Camden and Gloucester)
Clarifies law concerning the advertising and promoting of NJ farm products.
CURRENT VERSION OF TEXT
An Act concerning the promotion of sales of New Jersey farm products and amending P.L.1939, c.136.
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
1. Section 1 of P.L.1939, c.136 (C.4:10-16) is amended to read as follows:
1. a. For the purpose of advertising and promoting the sale of New Jersey farm products[,] and the “Jersey Fresh” program, the Secretary of Agriculture is hereby authorized to solicit and receive funds, either as direct contributions, or from the sale of labels or the right to use [the same as hereinafter provided] labels authorized by the Department of Agriculture , or from any other source for [such] advertising and promotional purposes [, and such] . The monies received pursuant to this subsection shall be deposited [by him in a bank or trust company designated under provisions of law to accept deposits of State money,] in [a special fund to be known as] the “New Jersey Farm Products Publicity Fund [.]” established pursuant to subsection b. of this section.
b. There is established in the Department of Agriculture a special nonlapsing fund to be known as the “New Jersey Farm Products Publicity Fund.” The fund shall be administered by the Department of Agriculture, and monies in the fund shall be used exclusively for advertising and promoting the sale of New Jersey farm products and the “Jersey Fresh” program. Any monies deposited into a bank or trust company designated to accept deposits of State money prior to the effective date of P.L. , c. (C. ) (pending before the Legislature as this bill) and pursuant to section 1 of P.L.1939, c.136 (C.4:10-16), for the “New Jersey Farm Products Publicity Fund” shall be transferred to the fund established pursuant to this subsection. Monies deposited in the fund shall be held in interest-bearing accounts in public depositories as defined pursuant to section 1 of P.L.1970, c.236 (C.17:9-41), and may be invested or reinvested in such securities as are approved by the State Treasurer. Interest or other income earned on monies deposited into the fund, and any monies which may be appropriated or otherwise become available for the purposes of the fund, shall be credited to and deposited in the fund for use as set forth in this section.
c. The Secretary of Agriculture may notify interested persons and business entities of the opportunity to contribute funds to be used for the purpose established in subsection a. of this section.
(cf: P.L.1939, c.136, s.1)
2. This act shall take effect immediately.
This bill allows the Secretary of Agriculture to solicit funds and notify interested individuals and business entities of the opportunity to contribute funds to advertise and promote the sale of New Jersey farm products and the “Jersey Fresh” program. “Jersey Fresh” is an advertising, promotional, and quality grading program launched by the Department of Agriculture in 1984. The bill, as amended, also updates current law to clearly establish the “New Jersey Farm Products Publicity Fund,” and provide for monies received for advertising and promotion to be deposited into the fund and allow for investment and reinvestment of monies in the fund.