[Second Reprint]

ASSEMBLY, No. 1164

STATE OF NEW JERSEY

PRE-FILED FOR INTRODUCTION IN THE 1996 SESSION

By Assemblymen COHEN and IMPREVEDUTO

An Act concerning advertisement of certain rebated items and supplementing P.L.1960, c.39 (C.56:8-1 et seq.).

    Be It Enacted by the Senate and General Assembly of the State of New Jersey:

    1. It shall be an unlawful practice for a retail mercantile establishment to advertise merchandise for sale indicating the availability of a manufacturer's rebate by displaying the net price of the item of merchandise, unless the ¹[amount of the manufacturer's rebate is provided to the consumer by the retailer at the time of purchase of the advertised item] ²[actual selling price of the merchandise is disclosed and a clear and conspicuous notice is provided in the advertisement that a mail-in rebate is required to achieve the lower net price¹] amount of the manufacturer's rebate is provided to the consumer by the retailer at the time of purchase of the advertised item², except that the provisions of this section shall not apply to alcoholic beverages sold or offered for sale by any establishment licensed to sell alcoholic beverages pursuant to R.S.33:1-12.

    As used in this act, "net price" means the ultimate price paid by a consumer after the consumer redeems the manufacturer's rebate offered for the advertised item.

    2. This act shall take effect on the first day of the second month following enactment.

Prohibits certain deceptive advertising concerning merchandise with a manufacturer's rebate.