P.L. 1997, CHAPTER 346, approved January 12, 1998
Assembly, No. 2349 (Second Reprint)
An Act concerning certain commercial practices and supplementing P.L.1960, c.39 (C.56:8-1 et seq.).
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
1. 1a.1 It shall be an unlawful practice for any person conducting or transacting business under an assumed name and filing a certificate pursuant to R.S.56:1-2 to intentionally misrepresent that person's geographic origin or location 1or the geographic origin or location of any merchandise 2[, except that if a person's mailing address is within the geographic origin or location, it shall not be an intentional misrepresentation of that person's origin or location1]2.
1b. A person engaged in the business of advertising shall be immune from liability under this section for receiving, accepting or publishing any advertisement, irrespective of the medium or format, submitted or developed for any person conducting or transacting business under an assumed name.1
2. This act shall take effect immediately.
Prohibits intentional misrepresentation by a business of its location.