[First Reprint]

SENATE, No. 1240

STATE OF NEW JERSEY

INTRODUCED JUNE 3, 1996

By Senators CONNORS, BASSANO and Bubba

An Act concerning certain advertisements of merchandise and supplementing P.L.1960, c.39 (C.56:8-1 et seq.).

    Be It Enacted by the Senate and General Assembly of the State of New Jersey:

    1. a. It shall be an unlawful practice for any person to advertise in writing merchandise for sale offering any guarantee, including a best price guarantee, if the size of the print for any exception to the guarantee is ¹[smaller than the print used for the guarantee] not the size required by regulations adopted by the Division of Consumer Affairs¹ or if any exception is not incorporated in the main body of the advertisement.

    b. In addition to any other penalties provided pursuant to P.L.1960, c.39 (C.56:8-1 et seq.), the penalty for violating the provisions of this section shall be a monetary penalty equal to three times the retail price of item of merchandise advertised. In all actions under this section, a court of competent jurisdiction shall also award reasonable attorneys' fees, filing fees and reasonable costs of suit.